Zenaida Ossana.
Founder & AI Creative Director.
I'm Zenaida Ossana, founder of IA Fashionista and an AI Creative Director specializing in artificial intelligence applied to fashion, luxury and advertising. I work with brands and creative studios to build campaigns, visual content and brand identity where generative AI amplifies creative direction — rather than replacing it. Based in Ibiza, Spain, I develop projects and collaborations with international reach.
What is IA Fashionista.
IA Fashionista is the studio through which I develop AI creative direction, visual campaigns and training in artificial intelligence applied to fashion and creativity. It's not a tool or a template — it's a way of working that combines editorial judgment, art direction and the capabilities of generative AI.
"Artificial intelligence expands what's possible in the creative process, but the concept, the decisions and the direction remain human."
Collaborations & recognition.
She has also developed creative collaborations on fashion projects with Carolina Herrera, Parfois, Penguin, Perry Ellis, among others.
AI training for creatives and brands.
Alongside creative direction, I deliver training in artificial intelligence applied to fashion and creativity: in-person workshops, masterclasses for teams and brands, online training and 1:1 consulting and mentoring. Ibiza is where I'm based and where I run in-person training, but my professional work and collaborations are international.